J. Walter Thompson Company. Bertram Metter Papers, , bulk 1908-2000 and undated 1953-1989

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J. Walter Thompson Company. Bertram Metter Papers, , bulk 1908-2000 and undated 1953-1989

http://library.duke.edu/rubenstein/findingaids/jwtmetterbertram/

Bertram Metter worked for over thirty years as an advertising and marketing executive, most notably as a copywriter, creative director, and Vice Chairman at J. Walter Thompson USA (JWT). In in early years at JWT, Metter worked as a for the Ford Motor Company direct marketing operation. He also served as a primary on the Ford account, during which time he directed print and television promotion for Ford and played a key role in the launching of several new car models. direct response specialist The Bertram Metter Papers span 1908 to 2000, with the bulk of the collection dating 1953 through the late 1980s. Collection contains materials in a variety of formats, including correspondence, writings, newspaper and magazine clippings, sheet music, printed materials, photographs, and photostats. In addition to materials for the Ford Motor Company, the collection documents Metter's work for other major clients, including the Pepsi-Cola Company (Mexico) and Liggett & Myers Tobacco Company. Bulk of the collection consists of advertising and marketing research, client reports and correspondence, promotional materials, and other professional files. Also contains materials related to Metter's later work as a consultant and author, including drafts of an unpublished book manuscript entitled a chronicle of his career at JWT. Breaking the Rules at J. Walter Thompson,

8.7 Linear Feet; 3250 Items

eng,

David M. Rubenstein Rare Book & Manuscript Library

Information

SNAC Resource ID: 6359744

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